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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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Ideal Shopping Direct - Explosion in sales of home shopping products to digital TV viewers

August 2003

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

QVC-lookalike, Ideal Shopping Direct, which sells home shopping products through digital television and mail order catalogues, looks poised to enter an era of explosive growth, thanks to the burgeoning number of households tuning in to its Ideal World digital satellite channel. Ideal sells products such as beauty and skin care,health and well-being, cooking accessories, collectible items andgardening.  The group is vastly experienced in this field, havingoperated a "show and tell" mail order catalogue for the Ideal HomeExhibition throughout the 1980s  before launching its own, hugelysuccessful  "Ideal Home, Home shopping" catalogue in 1992. Sincethen Ideal has made good progress, building up a substantial cu ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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