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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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Daily Mail and General Trust ("A" Shares) - Low risk play on advertising upturn

April 2002

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

If there was ever a prize for the most pukka media company it would surely go to the Daily Mail and General Trust.   Its growth has been  remarkable as anyone who bought shares (adjusted for subsequent splits) at 9.75p in 1982 and hung on to their peak at 1323p in March  2000 will testify.  The market cap. is now £3.2 billion and even optimists like ourselves realise that the shares won'tgrow another 7600% in the next twenty years from such a high base.  That said, the group has some wonderful franchises, backed up by quality management and the shares are once again building momentum as investors anticipate a resumption in earnings growth when the advertising sector starts to recover. We doubt that ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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