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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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4Imprint - Orders up 17% as results beat expectations

April 2019

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • FOUR
  • Price:
  • 2150p
Shares in US promotional products firm 4Imprint soared over £21 after it released results slightly ahead of forecast with revenues up 18% at US$738m. Pretax profit rose 9% to US$45.6m while eps increased 22% to almost 130 cents.4Imprint’s business model is to grow a large database of loyal customers, which they hit regularly with catalogues and e-mails as well as invest in marketing to attract new ones. Profits lagged sales growth in 2018 because it was an “investment” year with 4Imprint complementing its traditional marketing channels with new areas such as TV and radio to build brand awareness. That lowered operating margins from 6.7% to 6.1% but the results “have exceeded its expectations” wit ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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