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Authoritative Independent Monthly Share Selections Using Technical & Fundamental Analysis

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Ultimate Products

February 2026

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

  • Epic Code:
  • ULTP
  • Price:
  • 54p
A main write-up at 71.5p in 2019, the shares jumped to 233p during the Pandemic but, like many consumer stocks, it succumbed to two profit warnings in February and June, dragging them down to 54p. But I think it’s worth a second look at this level.  The business is a supplier of consumer goods such as small domestic appliances (including cookware), houseware, audio and laundry; as the CEO once said: “John Lewis-equivalent merchandise at Asda prices.” In recent years it’s increased its percentage of own brand from under 50% to over 80%, with an own-brand stable that includes Salter, Beldray, Russell Hobbs, Kleeneze and Intempo. That’s strengthened the business, yet leverage (net debt / EBITDA) still fell from 1.4x that year to 1.1x ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

All material on this website is protected by copyright. You may use Information retrieved from the www.scsw.co.uk website for your own personal non-commercial use which means that you may not sell or copy this information to any third party without prior written consent. ISSN 1358-183X

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