Updates

Ultimate Products

April 2025

Investing in shares may lose you all or some of your money. Past performance is no indication of future performance. Some of the shares recommended here may be small company shares, which can be relatively illiquid and hard to trade and this makes such shares more risky than other investments.

Tough trading conditions meant Ultimate Products saw sales reduce 6% for its first six months. The UK, its home market, remains “subdued due to weaker consumer demand for general merchandise” with sales down 14%, although this was offset by international sales up 12%. Apparently, it’s at the wrong end of the unwinding of the air fryer bubble with sales of that product down 46% to £5.2m. On top of these demand pressures the group faced elevated freight costs in H1, albeit it has improved so far in H2. Ultimate is mitigating this softness with ongoing productivity investments such as robotic process automation and artificial intelligence. Shore Capital says this supported unchanged operational expenses last year and will m ...

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With small companies there is an above average degree of risk compared to buying blue chips. Please be aware that we have not assessed the suitability of any of these investments for you. The newsletter simply states a personal view and diarises the editor’s investment decisions. Please speak to your stockbroker or other qualified individual to ascertain whether any of these companies mentioned would form useful additions to your own portfolios. Past performance is no indication of future success.

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